Skills:

• Content design: tone, voice, grammar, microcopy, standardization, error messages

TL;DR - Turba is an MVP that solo-built to help cyclists create and share group rides. I applied content-first design principles to guide + compliment product decisions made during development. This guideline served as a north star ⭐️ for content decisions + a standard/guideline for changes.

Table of Contents 📚 :

• User persona

• Brand character + voice

• Tone spectrum + modulation

• Writing guidelines

• Mechanics + grammar

  • Active and passive voice

  • “At signs” + ampersands

  • Capitalization

  • Contractions

  • Emojis

  • Exclamation points

  • Jargon + colloquialisms

  • Periods

  • Question marks

  • Singular they

  • Talking in first + second person

USER PERSONA

I created a couple user personas to bring life to target users.

I created these user personas to help describe + visualize who the target user would be. This helped drive the voice of the brand by defining the types of users I would be writing for. As a cyclist myself, I made these personas to remove my own biases and understand potential users.

Thank you for reading 🤠 - If you have questions/comments reach out to me via email