Xoju - I led all things editorial, brand, design, and content strategy (Aug 2022 - Feb 2022)
About Xoju: An ultra-premium Korean spirit (40% ABV) made from handpicked apples and distilled like the finest cognacs
As 1 of 3 members on the team, I worked directly with the CEO on driving Xoju’s brand across web, retail, creative, and on-premise events.
I did a lot here. Here’s a laundry list of things I worked on:
Built Xoju’s writing + brand style guide to bring consistency to voice, writing mechanics, and nomenclature
Designed UX + wrote copy for the website and ecommerce
Went viral on Tiktok (1.4 million views as of now) 😯
Executed creative assets and owned all social channels (IG, Twitter, Tiktok, etc.)
Distilled (pun absolutely intended) Xoju’s brand mission + product into a cohesive sell sheet for retailers
Defined + executed editorial direction around campaigns and collaborations (Warner Music Korea, Mokyo, Junoflo)
Organized partnerships with brands like the Creme Shop, venues like Hollywood Improv, Grammy award winning producers, and BAFTA (British Academy Film Awards).
Holler at me if you wanna learn more :)
Step out into X - Xoju’s Be the Legacy series champions industry trailblazers who draw inspiration from their heritage and make it their muse.
