Hi, I’m Alexander - I’m currently on the product marketing team at Owner.com - an AI platform for independent restaurants.

Previously, I led marketing at Paraform (Series B - backed by Felicis, Scale, and A* - with $65M in funding) - an AI recruiting marketplace that helps companies like Cursor, Rippling, Abridge, and Decagon hire top talent. I joined as the founding marketer before our Series A and helped scale the company from low 8-figure revenue to 9 figures - overseeing brand, product marketing, growth, design, exec comms, and much much more.

Before Paraform, I was a growth PM at Prenuvo. I also led strategic projects around patient experience and retail marketing amidst global expansion into the UK + Australia.

Prior to working in tech, I worked in Michelin star + James Beard Award winning restaurants, was a founding member of a luxury liquor brand called Xoju, and wrote for the CEO of Spin (YC S10 - Acq. by Ford).

When I’m not at work, I like practicing yoga, writing, rearranging my apartment, rooting for the Padres, and making furniture with my hands.

Some recent work I’m particularly proud of:

Oh, and my favorite: out of home campaigns!